About the Program
What Is B.R.A.V.O.?
Benefits for Responders and American Veteran Ownership is what B.R.A.V.O. stands for. It's Bobcat's way of saying thank you to the people who show up when it matters most.
Through this program, eligible military members, first responders, law enforcement officers, and medical professionals receive up to 24% off and 3.9% financing on new, never sold Bobcat equipment and attachments*. No quantity limit.
Eligibility
Who Qualifies
This program is our honor to extend to those who have dedicated their lives to protecting and caring for others.
- Active Duty & Active Reserve (Army, Navy, Marine Corps, Air Force, Coast Guard, Space Force)
- Army & Air National Guard
- U.S. Military Veterans
- U.S. Military Retired
Required: Valid Military I.D., Lease & Earnings Statement (LES), or DD-214
- Police Officers & Sheriff / Sheriff's Deputy
- State Troopers & SWAT
- U.S. Marshals, FBI, DEA, ATF, DHS
- Secret Service & Correctional Officers
Required: Qualified department I.D. or badge
- Firefighters & Fire Marshals
- EMT / EMR / Paramedics
Required: Department I.D./badge, NREMT card, or National Paramedic Certification (NRP)
- Registered Nurses (RN)
- Certified Nursing Assistants (CNA)
- Doctors
Required: Qualified department I.D. or badge
What's Covered
Eligible Equipment
Get up to 24% off new, never-sold Bobcat equipment. Select a category below to see what's included.
- Skid-Steer Loader
- Compact Track Loader
- Small Articulated Loader
- Mini Track Loader
- Compact Wheel Loader
- Large Wheel Loader
- Backhoe Loader
- Compact Excavator
- Large Excavator
- Sub-Compact Tractor
- Compact Tractor
- Utility Tractor
- Articulating Tractor
- Zero-Turn Riding Mowers
- Zero-Turn Stand-On Mowers
- Zero-Turn Walk-Behind Mowers
- Toolcat Utility Work Machine
- Utility Vehicle
- Turf Renovation Equipment
- Light Compact Equipment
- Attachments and Implements
How It Works
How to Redeem
Make sure you fall into one of the eligible categories: military, law enforcement, fire/EMS, or medical professional.
Bring your qualifying I.D., badge, or certification (e.g., DD-214, NREMT card, department badge) to our dealership.
We'll quote you at your B.R.A.V.O. discount of up to 24% off. Quotes are valid for 30 days.
We handle the rest. You get back to work.
"To everyone who serves, thank you doesn't feel like enough, but we mean it with everything we've got."
Whether you're stationed overseas, running into a burning building, responding to a call at 3 a.m., or holding someone's hand through the hardest moments of their life. You show up. Every single day, without hesitation.
At Bingham Equipment, we have deep respect and profound gratitude for the people who keep our communities safe, strong, and cared for. The B.R.A.V.O. program is a small way of saying: we see you, we honor you, and we're grateful for your sacrifice.
It's our privilege to put the right equipment in your hands, whether it's for work, your property, or a project you've been dreaming about. You've earned it.
— The Team at Bingham Equipment